• Director Mara Mourao
  • Filmagem-em-São-Francisco_-Shooting-in-San-Francisco1
  • Director Mara Mourao & Muhammad Yunus

About The Film

WHO CARES? is a 93-minute feature film shot in seven countries: USA, Canada, Brazil, Peru, Tanzania, Switzerland and Germany. The production crew shot in 20 locations in just 40 days, an incredible feat given the schedules of all the social entrepreneurs profiled. The movie also features animation with scenes recorded in three different languages (Portuguese, English and Spanish).

WHO CARES? carries a very empowering message for individuals: anyone can be a changemaker, regardless of leadership or marketable skills. It starts with having a vision for society while seeking accomplishment in one’s life through contributions to improving the lives of others.

The Director

“I believe social entrepreneurship is here to make capitalism go back to where it should be, a more humane capitalism, where the profit is not the final objective, but the profit is the result of social benefit. This new mentality, unlike the 80s that emphasized consumerism, has probably originated by necessity. After all, this is the first time in the history of humanity that we all have a common enemy – the environmental issue, the resource depletion and our own survival as species, unites us.”

– Mara Mourão

After graduating with a degree in Cinema from the prestigious FAAP in Brazil, Mara Mourão went on to undertake comprehensive film production workshop and video production workshop from New York University and New School University, respectively. Before producing feature films, Mourão directed more than 200 TV commercials. Today, she has a repertoire of award-winning movies that has reached millions of viewers around the world on international channels such as Discovery, Fox and TV Globo. Mourão has also directed a 22-episode TV series that was broadcast on FOX TV and TV Record.

Her other feature films include:
Doctors of Joy (2005) – The film, a documentary which portrays a famous group of clowns who work at hospitals bringing joy to children, received the UNESCO Seal for promoting a ‘Culture of Peace’ and its TV version was nominated for an Emmy in 2005. The movie has received 10 awards.

Avassaladoras (2002) – Released in Brazil, Mexico and Portugal by FOX Films. Starring Giovanna Antonelli and Reynaldo Gianecchini, it was screened at the Miami Brazilian Film Festival, where it received two awards: Best Editing and Best Production Design.

Alô?! (1998) – The film has received multiple accolades, including Best Director; Best Actress at the Festival of San Vicente; and Best Art Direction at the Festival of Cuiabá. It stars Betty Lago and Miriam Muniz, two of the best comic actresses in Brazil.

The Crew

Filmed in the United States, Canada, Brazil, Peru, Tanzania, Switzerland and Germany, WHO CARES? took three months of research, 40 days of filming and 12 months of editing for the story of 18 leading social entrepreneurs from across the world to materialize.

Written and directed by: MARA MOURÃO
Produced by: TATIANA BATTAGLIA and MARA MOURÃO
Cinematography: CRISTIANO WIGGERS and DADO CARLIN
Editing: ANDRÉ FINOTTI and RENATA TERRA
Original Music: ALEXANDRE GUERRA
Sound: CANTÍDIO COSTA, MICAH, PEDRO MOREIRA and SAMURAI
Sound Editing: INPUT SOUND ART
Animation: RENATO BATTAGLIA and SYLVAIN BARRE
Animation, Arts and Graphics: CAMALEÃO FILMES and CITRONVACHE
Executive Producer: MAURICIO DIAS and FERNANDO DIAS
Production: TÚLIO SCHARGEL
Associate Producer: GULLANE FILMES
Produced by: MAMO FILMES e GRIFA FILMES